“When I first walked into Grom on Broadway at 76th Street a year ago, I was skeptical. Another chain trying to make it in New York City. Another lousy gelato shop tricking us into thinking it’s the real deal.
So, upon meeting the two young Italian owners, Federico Grom — who is tall, dark and handsome — and Guido Martinetti — who could pass as an Italian version of Brad Pitt — I had some questions.
“Where do you get your lemons from?” The answer: “Amalfi.” Check!
“Where do you get your pistachios?” Answer “From Bronte.” (A town in eastern Sicily famous for their flavorful, pea-green pistachios.) Good answer! Check, again.
They explained that they conduct side-by-side taste tests to select every raw product, from the chocolate to the water. When Amalfi lemons are not in season, they stop making lemon sorbet. They are so obsessed with quality ingredients that they are in the process of starting their own dairy and organic fruit farm. My fears were quelled and, frankly, I found myself enamored — not only by their charisma and good looks, but by their story and quest for top ingredients. Oh, and the gelato too. It’s excellent.” Read more about this traditional treat here!
